Netflix To Cancel Hundreds Of Thousands Of Inactive Accounts
Netflix subscribers who haven't used their accounts for over a year could soon have their subscriptions ended.
Society must be fast-approaching a point where streaming services overtake satellite and cable television if it hasn't reached that point already. Do you know anyone who isn't subscribed to at least one streaming service in 2020? Probably not. It's also pretty likely that if someone has one streaming service, that streaming service is Netflix.
Believe it or not, there are people who aren't subscribed to Netflix. Quite a lot of people, in fact. The service's reach is still massive, though. According to Expanded Ramblings, Netflix currently has somewhere in the region of 182.86 million subscribers. What's more, it's believed that its reach hit more than 300 million people. Damn those exes still using our accounts and places we only went once and forgot to log out.
Despite the pandemic leading to more people streaming than ever, Netflix's subscriber count is about to drop. That's due to the fact it is trimming the fat in the form of inactive accounts, reports The Independent. Any subscribers with an account that hasn't been used for a year or more will soon be contacted and asked if they would like to remain signed up. That message will either take the form of an email or in-app notification.
If the person responds that they no longer want to be signed up, or they don't respond at all, the Netflix will unsubscribe them. It's actually a pretty admirable act being taken by the streaming service. It could just carry on as normal and take money from these people every month. Instead, it is going to cut them off and stop taking money from people who might not even notice it leaving their accounts every month.
The goodwill gesture might lead to those people coming back to Netflix one day. Should that happen, their viewing history will have been kept on file which means it will be as if they never left. The inactive accounts make up less than 0.5% of all Netflix subscribers. That might not sound like a lot, but is's still almost a million people. That's a lot of money Netflix is willing to pass up on.
from TheRichest - Feed https://ift.tt/2XylAPM
Post a Comment