AMC Delays Reopening Of Theaters Due To Spike In COVID-19 Cases

AMC Theatres, the world’s largest movie theater chain, has decided to delay its reopening by two weeks. Recently, Tenet and Mulan decided to postpone their release dates until August. The decision to postpone the reopening of cinemas until the end of July comes in light of recent surges across the country in COVID-19 cases.
AMC had originally expected to reopen most of its locations — 450 theaters — on July 15, followed by 150 locations on July 24. Now, AMC will reopen 450 cinemas on July 30, and then the rest soon after. According to The Hollywood Reporter, Cinemark Theatres and Regal Cinemas will also open shortly after.
“We continue to devote extraordinary resources into our plan to operate our theater with a hyper commitment to the safety and health of our guests and associates, notably in the United States through our new AMC Safe & Clean initiative,” AMC CEO Adam Aron said in a statement.
Aron added that the company’s general managers have begun working full time again to prepare the theaters for the reopening, which will coincide with the new release dates for Tenet and Mulan in August. In addition, Unhinged is expected to premiere on July 31 and The Broken Hearts Gallery is scheduled to arrive on August 7.
Once the United States begins reopening its theaters, AMC will open its locations in the 15 countries where it operates, including in Europe and the Middle East. AMC anticipates that its nearly 1,000 global locations will be up and running by early August.
Tenet, a sci-fi thriller from Christopher Nolan, is scheduled to premiere on August 12, while Mulan, a live-action remake of the Disney blockbuster, will debut on August 21. Studios are also banking on Russell Crowe’s thriller Unhinged on July 31 and Sony’s rom-com The Broken Hearts Gallery on August 7 to bring moviegoers back into the theaters.
AMC will implement new safety and cleaning procedures and will require ticket-buyers to wear masks in the theater. The company received criticism when CEO Adam Aron said patrons would not be forced to wear masks in states where they weren’t legally required to do so. He later rectified his position. “We continue to devote extraordinary resources into our plan to operate our theatres with a hyper commitment to the safety and health of our guests and associates,” Aron said in a statement.
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