Superwoman: How Lilly Singh Became One Of The Richest YouTubers Of All Time
Born and raised in Canada, Lilly Singh first began her journey as a creator when uploading videos on YouTube in 2010. She created comedy content and made famous collaborations with celebrities who performed in skits with her based on various topics. With over 14.5 million subscribers, she has managed to get over 3.45 billion views on her main channel. While her YouTube community keeps growing, Singh has also accomplished many milestones over the years. She is a best-selling author, businesswoman, singer, actor, talent show judge, and a former late-night talk show host. Her popularity continues to soar as she experiments in different fields without the hesitation of failure.
From battling anxiety during college to performing comedy shows in front of a hundred thousand people, Lilly Singh has come a long way by improving her self-confidence and pushing past failures.
Lilly Singh is a Canadian comedian while her parents hail from India. Since she was a child, Singh had always been intrigued about performing skits and hip-hop performances. At the age of eight, she had a self-appointed nickname called Superwoman that she picked from a song by Lil’ Mo. Little did she know that the moniker would become synonymous with her in the future. After studying psychology and graduating from NYU in 2010, Singh moved back to Canada to live with her parents. According to Teen Vogue, during the final years of her college, she became deeply depressed and lost interest in performing daily activities. At 22, she found YouTube, which saved her life.
After her first video received more than 10,000 views within a day, she began investing most of her time and money on YouTube. She became known for her parody sketches of her parents, over-the-top characters, and alter-egos. By 2013, she gained small payments from YouTube and hit 1 million subscribers. She released four singles after 2014 that gained traction on the internet. In 2015, Singh left Toronto and moved to Los Angeles to gain momentum in her future goals.
After moving to Los Angeles, Lilly Singh opened up to new opportunities. She embarked on a comedy tour in 2015 where she traveled across America, Europe, India, and Australia to meet Team Super fans worldwide. As mentioned by Celebrity Net Worth, she earned $8 million every year through her online videos and endorsements. With a crazy number of followers and endorsement deals with the brands like Coca-Cola, Smashbox, and YouTube, Singh slowly became one of the biggest YouTube stars.
After working on a show with YouTube Red, she inked a book deal and published her first book, How To Be A Bawse, in 2017. The self-help book gave an insight into her life and how readers can use it to guide her to conquering life. Singh was reportedly paid $1 million for the deal. In 2017, Lilly Singh was the tenth highest-paid YouTuber globally, earning a whopping $10.5 million, as reported by Forbes. In 2018, Lilly Singh took a break from creating online content as she was mentally exhausted and wanted to relax. She appeared in the music video for Girls Like You by Maroon 5 featuring Cardi B. She put mental health before her career, and it worked great wonders as new ventures were on the horizon for the artist.
2019 was a big year for Lilly Singh as she came out as bisexual on Twitter in February of that year. She received widespread support from her fans and friends, who appreciated her speaking her truth. The following month, NBC announced that she would be taking Carson Dely’s time slot and became the only-woman late-night talk show host. Her show A Little Late With Lilly Singh debuted in September 2019 and hosted a series of famous personalities, including Stephanie Beatriz, Joseph Gordon-Levitt, and Priyanka Chopra. The show was on air for two seasons, from 2019 to 2021.
Along with working on the screen, she has also set foot into the business world when she started her production company called Unicorn Island Productions, in 2018, as noted by The Hollywood Reporter. Her company has produced her talk-show episodes and television shows. More recently, Singh has become a reality show judge on Canada’s Got Talent, airing its second season seven years after the first one. She has also announced her second book titled Be a Triangle: How I Went from Being Lost to Getting My Life.
Lilly Singh has come a long way from creating comedy sketches to showing her skills through various segments in the industry. She has worked with the best artists in Hollywood, including her idol Dwayne ‘The Rock’ Johnson, who has been her mentor. With new opportunities on the way, Lilly Singh is set to release her second book in April 2022.
Sources: Teen Vogue, Celebrity Net Worth, Forbes, The Hollywood Reporter
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