These Are The Highest-Grossing Hip-Hop And RnB Tours Of The Last Decade
The music industry has changed dramatically since the turn of the century. In fact, it’s been almost entirely transformed. From the rise of streaming services like Spotify and Apple Music to the emergence of social media platforms like Instagram and Twitter, the way we consume music has gone through several major shifts. And one of those changes has been the rise of live touring. While there are artists who prefer smaller venues where fans can see them up close, plenty of big name artists still perform in huge arenas around the world.
However, because of the COVID-19 pandemic, the industry ground to a halt as people avoided congregating in large numbers. The industry suffered a loss because the majority of planned live events did not take place. According to a report by Pollstar, they lost nearly $30 billion in revenue from sources like transportation, merchandise sales, ticket sales, concession sales, hotel stays, concert sponsorships, and other ancillary income.
The hip-hop and R&B industry is still thriving and profitable despite this massive setback. Artists in the music industry have reaped huge financial rewards over the past decade. These tours have been an asset for artists and have seen record labels sign new artists yearly.
Today, we’ll take a look at some of the highest-selling hip-hop and RnB tours of the 2010s.
10 Kendrick Lamar, The Damn Tour
Damn, Kendrick Lamar's fourth studio album, was the inspiration for the accompanying Damn Tour. The album was a commercial and critical success, earning him a Grammy and making history as the first rap album to win a Pulitzer Prize. The performances ran across three legs: North America, Europe, and Oceania. The rapper grossed more than $40 million.
9 Lil Wayne, I Am Still Music Tour
Rapper Lil Wayne headlined the tour in North America with special guest appearances from Nicki Minaj, Rick Ross, Keri Hilson, Lloyd, Travis Barker, and Mixmaster Mike. This tour, also known as the I Am Music II Tour, was Lil Wayne's follow-up to his massively successful 2008–2009 I Am Music Tour, which reportedly earned over $42 million. The Young Money leader grossed $47 million with the tour.
8 Travis Scott, Astroworld - Wish You Were Here Tour
In 2019, the highest grossing hip-hop tour was Travis Scott's Astroworld, which made $53 million. There was also a noticeable increase in demand for his Cactus Jack sneakers, action figures, and other merchandise after the shows. Billboard reports that the Houston rapper has sold 485,659 tickets to his first 32 tour stops. The Astroworld tour marks Scott’s first headlining trek in arenas.
7 Jay-Z, Magna Carter World Tour
It is estimated that Jay-Z made $55.97 million from his worldwide Magna Carter tour. His twelfth studio album, Magna Carta Holy Grail, was released in tandem with the event's promotional activities. The hip-hop tycoon performed 52 times across Europe and North America over the course of four months in 2013. Within minutes of going on sale, tickets to both shows sold out, forcing the management to schedule rescheduled performances in Manchester and London.
6 Usher, OMG Tour
In support of Raymond v. Raymond, Usher's sixth studio album, the singer embarked on his fourth concert tour, hitting four different continents. It had 73 performances and made $75 million, placing it at number seven on Billboard's list of the year's top tours.
5 Drake, Summer Sixteen Tour
Over the course of three months, the Canadian rapper toured the United States with Future by his side. They put on 54 performances totalling 85 million dollars in revenue.
Notably, this was the highest-grossing hip-hop tour of all time as of 2016. Accompanying the news regarding the tour, Drake also had his single “One Dance” streamed over one billion times and his album views over three billion times. Onstage guest appearances included; J.Cole, Rihanna, Kanye West, Eminem, Lil Wayne, Young Thug, YG, Snoop Dogg, Gucci Mane, 2 Chainz, French Montana, T.I and DJ Khaled.
4 Kanye West and Jay-Z, Watch the Throne Tour
Two of hip hop's biggest names teamed up for a tour in support of a joint album with the same title. The rappers, fresh off their success in North America, announced a 23-show European tour. The tour grossed a total of $95 million. Despite its popularity, there wasn't much buzz leading up to its debut; Voyr was the only sponsor for the concert footage.
3 Drake and Migos, Aubrey & The Three Migos Tour
Drake and Migos' 43-date co-headlining tour made $111 million in revenue despite having a few shows cancelled. Travis Scott, Tory Lanez, French Montana, Meek Mill, Chris Brown, YG, Post Malone, E-40, and Lil Wayne were among the many special guests. The concert tour had support from the Migos' third studio album Culture II and Drake’s fifth studio album, Scorpion.
2 Rihanna, Diamonds World Tour
The Diamonds World Tour is the official tour in support of Rihanna’s Unapologetic album. The shows kicked off in March 2013 and ended in November of the same year with a total of 96. Out of the 96 shows, only three didn’t sell out. One of Rihanna's biggest tours ever was in Morocco, where she performed for 150,000 fans. Opening acts included A$AP Rocky, 2 Chainz, David Guetta, GTA, and Haim. The tour made a total of $140 million.
1 Beyoncé, Mrs. Carter World Tour
On the Run II is the second co-headlining tour by American music couple Jay-Z and Beyoncé. The run kicked off in Europe on June 6, 2018, and wrapped up in the United States on October 4, 2018. Associated albums include Everything Is Love, Lemonade, and 4:44. Everything Is Love came after a London show on June 16, 2018.
On the Run II is ranked the 3rd highest grossing tour of 2018 by Billboard, selling over 2 million tickets and made $253 million. A notable collaboration for the tour was by the House of Givenchy for performance costumes. On the Run II is the sequel to their 2014 On the Run Tour, which made a net gross of $109 million.
The music industry is only getting bigger. Hip-hop and R&B have developed into a very lucrative touring industry in addition to being among the most popular genres of today. From artists like Kanye West, Jay Z and Drake taking over stadiums and hitting arenas, there are plenty of ways to make money off the genre.
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