Taylor Swift Fans Are Suing Ticketmaster After Ticket Sale Chaos
Taylor Swift fans are sitting back following the Ticketmaster pre-sale chaos. A class action lawsuit has been filed against Live Nation Entertainment (Ticketmaster’s parent company) that’s seeking compensation.
In November, pre-sale tickets became available to purchase, but Ticketmaster featured an overwhelming influx of buyers. Due to the numbers as well as technical issues, they had to cancel the public sale that was planned for after, since there were apparently no more tickets left to sell.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster stated.
Now, the lawsuit is accusing Ticketmaster of “several antitrust violations, fraud, breach of contract and intentional misinterpretation, among others.”
It alleges that the ticket selling platform was overwhelmed by bots and unverified users during pre-sale and didn’t due its due diligence to prevent the unfair competition.
Buyers also reported long queues, frozen web pages, and ticket delays.
According to court documents, the plaintiffs argue, “The policy and spirit of the California antitrust laws are to promote the free play of competitive market forces and the lower prices to consumers that result.”
It further accuses Ticketmaster of “imposing agreements and policies at the retail and wholesale level that have prevented effective price competition across a wide swath of online ticket sales.”
Ticketmaster did issue an apology after the ticket buying controversy.
“We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets,” the company tweeted.
Taylor, too, released a statement expressing her disappointment with the experience and vowing to do better for fans.
“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse,” her statement, released on social media, said.
“I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them,” she continued.
Taylor is set to embark on the 27-date Eras tour in 2023, staring in March and ending in August.
Sources: NY Times, The Hill, CNBC,
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