These Are Britney Spears' Biggest Endorsements To Date

Britney Spears is an American singer, dancer, and actress who first rose to fame in the late 1990s and early 2000s as a pop music icon. She has not only dominated the music charts over the years, but she has also become a well-known figure in the world of endorsements. Britney Spears has lent her name and face to various brands, ranging from soft drinks to fragrances. These collaborations have helped her amass a large fortune and significantly contributed to her global fame.

Over the years, Spears has released numerous hit songs and albums, won numerous awards, and embarked on several successful concert tours. Spears has also appeared in several films and TV shows and has been the face of several major brands. We'll look at the biggest and most lucrative endorsement deals in Britney Spears' portfolio, highlighting her influence in celebrity endorsements.

8 Toyota

Toyota hired Britney Spears to promote the Corolla in 2009. Britney sang and danced to Womanizer while driving in the campaign's commercials. Toyota increased sales and visibility with Super Bowl commercials. Britney made millions from the partnership. The campaign was successful, and the Corolla is still Toyota's best-selling car. Environmental groups criticized Britney's association with a car brand.

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7 Sony

Britney Spears was picked in 2002 as the face of Sony's It's a Sony campaign, which was meant to promote the company's electronics. Britney used a TV, a stereo system, and a digital camera, among other Sony products, in a series of commercials for the campaign. Sony thought working with Britney would help them reach a younger audience and tap into what was popular then. The campaign was a success, and it helped Sony boost sales and raise awareness of its brand. Britney's deal was another step toward becoming one of the biggest stars of the early 2000s and a big part of her rise to fame worldwide.

6 Twister Dance

Britney Spears collaborated with Hasbro to promote their new Twister Dance game in 2012. Britney appeared in a commercial and a dance tutorial video as part of the deal to show fans how to use the game to learn some of her famous dance moves. The collaboration was well received by fans and contributed to the increased sales of the Twister Dance game. Britney saw the deal as an opportunity to broaden her brand and introduce her talent to a new generation of fans.

5 Candie's

Britney Spears made a deal with Candie's in 2009 to be their brand's face. Britney was in a series of print ads and a commercial for the fashion brand as part of the deal. The deal was seen as a way for Candie to reach Britney's massive number of younger fans. Britney used the partnership to show off her fashion sense and grow her brand. The partnership worked out well, and it helped Candie's sales go up.

4 Sketchers

Britney Spears endorsed Sketchers Shape-ups shoes in 2011. Britney danced and exercised in the shoes in a series of commercials. Sketchers Shape-up sales increased due to the commercials' popularity. Britney made millions from the partnership. The FTC later fined Sketchers $40 million for making false health claims about their Shape-ups shoes. Despite the setback, Sketchers and Britney's successful partnership raised their profiles.

3 McDonald's

Britney Spears and McDonald's worked together in 2002 to promote their new McKids meal. As part of the deal, McDonald's put a Britney Spears-themed toy in kids' meals and put Britney in a commercial to promote the deal. Fans loved the partnership, which helped increase the McKids meal sales. But the deal was not without controversy. Some people said Britney was encouraging kids to eat unhealthy fast food. Even though some people didn't like it, Britney's partnership with McDonald's was another successful endorsement deal that helped her become even more of a pop culture icon.

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2 Elizabeth Arden

In 2004, Britney Spears made a deal with Elizabeth Arden, a company that makes cosmetics and fragrances, to make a perfume. Since then, more than 30 fragrances with Britney's name on them have come out, including her famous Curious scent. Sales of the fragrances are said to have been in the hundreds of millions of dollars. Britney's partnership with Elizabeth Arden has helped her grow her brand and reach new fans through the world of fragrance. Britney's status as a cultural icon and a force to be reckoned with in the entertainment industry has also been strengthened by the deal.

1 Pepsi

Britney Spears signed one of her most lucrative endorsement deals with Pepsi in 2001. According to reports, she was paid between $7-8 million for the deal, making her the highest-paid celebrity spokesperson at the time. Britney appeared in a series of Pepsi commercials as part of the partnership, and the brand also sponsored her global tour. The commercials were well received by fans and contributed to an increase in Pepsi product sales. The collaboration was viewed as a way for Pepsi to tap into Britney's massive fan base while appealing to a younger demographic. The deal was a huge success for Britney and helped to cement her status as one of the world's biggest stars.

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Sources: Bustle, Yahoo, Celebrityendorsementads

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