WNBA Faces $40 Million Loss in 2024 Despite Growing Popularity

The WNBA has been on a rocket ride to the top of the sports world in recent years, particularly with the arrival of star players like Indiana Fever guard Caitlin Clark and Chicago Sky forward Angel Reese. The 2024 season saw the league experience substantial growth with a record number of sellout games, an increase in merchandise sales, and a notable rise in television viewership. Yet, despite these positive trends, the league continues to face financial challenges.

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