Dallas Cowboys Cheerleader Salary: What They Really Make Per Season

The Dallas Cowboys are the most valuable professional sports franchise in 2025, with a valuation of $12.8 billion. While touchdowns and merchandise drive much of that worth, the cheerleading squad is the brand's high-kicking billboard, selling spectacle as much as sport. The Dallas Cowboys Cheerleaders' salary came under public scrutiny after Netflix rolled out the sports television docuseries America's Sweethearts: Dallas Cowboys Cheerleaders.

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