How Much Do Artists Get Paid For Winning A VMA?

The 2025 MTV VMAs on September 7 at UBS Arena in Elmont, New York, delivered some big moments. Lady Gaga took home Artist of the Year and Best Collaboration (for “Die With a Smile” with Bruno Mars), Ariana Grande won Video of the Year and Best Pop Video for “Brighter Days Ahead,” and Rosé made history as the first K-pop soloist to win Song of the Year. Mariah Carey also finally accepted the Michael Jackson Video Vanguard Award after nine nominations.

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