Toys R Us Is Back In Business, Opening A Brand New Store In New Jersey
Two years after it filed for bankruptcy and disappeared Toys R Us has risen from the ashes and opened a brand new store.
As time passes and we grow from children into adults, we have to leave certain aspects of our lives behind. Whether it be an interest we grow out of or something we forget without even realizing it. That doesn't necessarily take away our fondness for that toy or TV show or item of clothing. We may see it years later and get a pang of nostalgia.
In 2018, we collectively had a part of our childhood taken away, regardless of age. Toys R Us announced that after 60 years of trading, it would be filing for bankruptcy and closing the doors to all of its stores for good. The shift to buying things online had become too much for the toy giant to handle.
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Two years later and Toys R Us has miraculously risen from the ashes, reports IGN. Its first new store opening in New Jersey with a second location opening in Houston, Texas later this week. There are also plans to open a further eight stores throughout the course of 2020. The assumption is that roll out depends on the success of the two stores opening this holiday season.
Should you pay a visit to one of Toys R Us's new stores, chances are you won't walk in on what you might expect. Returning to the high street with stores crammed with toys just like the good old days wouldn't be smart. Instead, the stores will have a select range of specific products and include wide-open spaces in-store so customers can use and interact with them before purchase.
Toys R Us is indeed back, but not quite as we once knew it. This time around, its goals are to overcome the very thing that sent it out of business in the first place, online shopping. The whole point of this second chance is to give customers something the internet simply can't, a chance to interact with a product before taking it home. Fingers crossed that's what proves to be the difference-maker.
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