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Hallmark To Air 17-Day Christmas Movie Marathon Later This Month

Hallmark will air Christmas movie after Christmas movie for seventeen straight days later this month. Yes, we know it's July, and apparently, so does Hallmark.

Summer is here and many of us are staring down the barrel of four straight months stuck at home. There are only so many books we can read, TV shows we can watch, and video games we can play before we start to question when life might go back to normal.

Well, even though there are signs that normality is starting to return, it still might be a while before the pandemic is in the rearview mirror. Some areas in which lockdown measures have been eased have seen COVID-19 cases spike for a second time, thus forcing them to scale back the return to normality. Time to throw Netflix back on and see if there is anything we missed.

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If you really do believe that there is nothing left for you to watch, we may have a solution. Or more accurately, Hallmark might have a solution. Christmas movies. Yes, we know it's July, but we would hazard to guess that festive flicks are one of the genres you will have not exhausted during a four-month lockdown. Starting on July 10, 2020, anyone with access to the Hallmark channel will be able to remedy that.

via Vox

Hallmark's July Christmas movie marathon is not a new phenomenon, but with more people looking for something to do indoors than ever before, it is having a far brighter spotlight thrust upon it. It will begin on July 10 and run all the way through to July 26, during which the channel will show as many as 12 different Christmas movies on each and every one of those days without repeats.

Granted, as can be seen via the schedule courtesy of People, most of the titles aren't exactly instantly recognizable Christmas movies. It's better than watching Tiger King all the way through for the 15th time though, isn't it? If enough people watch, perhaps it will start a new tradition dubbed "Second Christmas" in the years to come. Many have become accustomed to having a lot of time off at this time of year thanks to the pandemic, and wouldn't mind a couple of weeks off every July going forward.

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